Color Chic Purple Shampoo

Giovanni Color Chic Purple Shampoo: Brighten, tone, and hydrate your blonde, silver, or lightened hair deserves expert care.

Say goodbye to brass and hello to brilliance with Giovanni Color Chic™ Purple Shampoo. Specially formulated for blonde, bleached, gray, or silver hair, this richly pigmented purple shampoo helps neutralize unwanted yellow and orange tones, restoring your hair’s cool, radiant finish.

Enriched with a blend of nourishing botanicals, including argan oil, avocado oil, and coconut oil, this sulfate-free formula does more than just tone—it delivers moisture, shine, and softness with every wash. Its gentle lather lifts away impurities without stripping color, making it safe for daily or routine use on color-treated hair.

Whether you’re maintaining icy blonde highlights or embracing your natural silver, Color Chic™ Purple Shampoo helps preserve your tone while leaving your hair feeling refreshed, healthy, and vibrant. For best results, pair it with Giovanni’s Color Chic™ Purple Conditioner for a complete toning and hydrating regimen.

Apply to wet hair, massage into a rich lather, and let sit for 3–5 minutes. Rinse thoroughly. Use as needed to maintain tone.